I design and develop fixtures that support the product, the space, and the way stores operate. Each piece is built with intention, balancing form, function, and cost, while elevating and showcasing the product in a way that draws people in.
From concept through production, I work closely with vendors to ensure fixtures are practical, flexible where needed, and aligned with budget, timelines, and in-store realities.
Rock & Brews Authentic Merch Shop - San Manuel Casino
The floating cash wrap is in its final build stage, featuring a sleek, touring-inspired design reminiscent of roadie gear boxes. With a POS station at each end and a teak-lined accessory case at the center, it seamlessly blends function with aesthetics. I designed this cash wrap to discourage store associates from lingering behind the counter, instead fostering a dynamic retail experience where they engage directly with guests on the floor.
Rock & Brews Authentic Merch Shop - San Manuel Casino, CA
Concept deck page for T-shirt wall unit
Rock & Brews Authentic Merch Shop - San Manuel Casino, CA
T-shirt wall fixture consisting of a lower half for folded Tee inventory and corresponding upper half to feature the printed design.
Rock & Brews Authentic Merch Shop - San Manuel Casino, CA
Concept deck page for drum shelf
Rock & Brews Authentic Merch Shop - San Manuel Casino, CA
Drum shelves to house hard lines and soft lines. Made from authentic vintage bass drums and modified to use as a shelf fixture.
Acrylic Hardlines Spinner
The spinner alone house 144 shot glasses in a 12×12 footprint. Can be used on a counter, table, wall or fixture as shown. Super impactful with promo sign, protects the product from breakage and makes it easy for the store teams to re-stock.
Queue Line Dump Bin Prototype
Queue Line Dump Bin Prototype
In larger store locations requiring queue lines, the existing solution relied on a basic Walgreens style slatwall stanchion. I aimed to elevate both form and function by designing a more visually appealing and shopper-friendly experience. This prototype not only enhances aesthetics but also encourages customers to engage with the bins while waiting. It maintains space for pegged merchandise while allowing bins to be accessible from both sides. Additionally, removable hooks maximize merchandising capacity, providing an ideal solution for displaying shopping totes and impulse items.
Queue Line Dump Bin - In Store Activation
Capacity Spinner
8 spinning panel fixture to house magnets, key chains, jewelry and name programs. I designed these to replace vendor fixtures and create a destination.
Capacity Spinners
In-store execution
Neighborgoods at DCA Airport
In-store execution of my custom-designed fixtures, complemented by thoughtfully curated propping and decor to create a cohesive and immersive brand experience.
Neighborgoods Custom, Bespoke Store Fixtures
I designed these wall units and accompanying fixtures to have the appearance of wood crates for the Neighborgoods gift shop at DCA airport.
Neighborgoods Floor Fixtures
Neighborgoods 2/sided Spinner
Sunglass + Cap Vending
This combo machine located in the South Point Hotel & Casino Equestrian Center houses 40 caps/facings and 24 facings = 120 pairs of sunglasses.
Sunglass + Cap Vending Shroud Concept
This is the concept/build sheet for the shroud that will be built around the largest combination locker and elevator system.
The shroud will romance the cold vending machine giving it the look of a retail space with a reletively small footprint.
Compact Sunglass Vending Machine
The compact footprint of this 24h our self-serve store houses a 32” LED touch screen and camera featuring a virtual mirror for customers to “try” before they buy.
It holds a max capacity of 32 custom made sunglass boxes and only takes credit card purchases. A remote management system allows for real-time inventory updates and product management.
The foot print is all of 4 square feet and only requires a 110v receptacle and a CAT5 cable.
BEX High Capacity Eyewear Cabinet
This wall cabinet features sunglasses, optical or both. The flexibility of the upper wall panels and pull-out feature drawers allow for product romancing or full capacity presentations. The back panel and both logos are backlit sign white acrylic. Recessed in the front is a brochure holder for brand collateral while the changeable upper panel interior signage can speak to product or campaign initiatives.
BEX Sunglasses Floor Fixture
This free-standing floor sunglass fixture features 24 pairs of sunglasses in front of a soft white illuminated panel. The unique locking system secures the product, but allows the customer to touch, feel and recognize the BEX quality. A two sided, lockable storage cabinet is included for the convenience of safely storing inventory. In addition, the fixture is two-sided and manually rotates which allows for placement just about anywhere. The bonus feature of removable/changeable graphics are provided to romance the brand and highlight product knowledge.
This fixture combines black and white polycarbonate, clear acrylic, laminated MDF and illuminated logo’s. The small footprint complements the cap fixture with a matching height, making for a strong statement when positioned next to each other.
BEX Sunglasses Counter Fixture
12 pair capacity, rotating and backlit. This lockable fixture combines black and white polycarbonate and clear acrylic. Design is complimentary to the floor standing fixture keeping with the brand image.
Carina 48" Ballet Bar Spec Drawing
Fabricated Carina 48" Ballet Bar
Carina Table Spec Drawing
Fabricated Carina Table
H-Rack Spec Drawing
Fabricated H-Rack
BEX Temporary Corrugated Cap Display
I designed this fully litho wrapped, corrugated floor display to emulate the permanent cap fixture and to maintain a premium look. The intended use of this display is for temporary promotions or events as it is far more cost effective to produce and ship than a permanent metal fixture.
This fixture also provides the flexibility to increase capacity by adding hooks on the side for merchandising accessories and beanies.
BEX Flexible Corrugated Display
I designed this fully litho wrapped display to promote product pre-packs at special prices. The upper back panel is a grid, 6” on center to allow product size flexibility as well as capacity flexibility.
Swisher International - Swisher Sweets Corrugated Dump Bin
Full litho wrapped corrugated dump bin with a unique clear acetate window. The display cost a little more to add the windows however it made the product highly visible in comparison to traditional dump bins.
Hampton-Brown Nat-Geo Display/Shipper
Educational learning kit for the scholastic channel. All books, workbooks and other tools are neatly housed within their own section for presentation and storage. This piece is fully wrapped with an offset printed high gloss substrate.
Vac-form Display Design
Acrylic Display Design
Swisher Sweets Merchandiser
Designed and project managed all elements of construction, print and assembly. The key to the design, was creating a unit with the smallest footprint possible while maximizing product capacity yet keeping it flexible and making the side marketing interchangeable.