LICK - Fusion Bar Flavor Images Developed concept and directed retouching to show the fusion of each flavored candy bar. Pictures are quickly recognizable versus reading text. The fusion images created the whole look and feel of the packaging and uniquely told the flavor story.

LICK Fusion Bar Finished Packaging Packaging was designed to coordinate when merchandised in a row for maximum impact. The use of color for each package reinforces the flavor image.

Monthly Campaigns for Multiple Store Formats - Print & Digital

Monthly Campaigns for Multiple Store Formats - Print & Digital Evergreen Format

Social Media Post Designed both static and animated versions for social media, with the design carried consistently across the website and all

Sale Signage

Branding - Design, produced and installed.

Boutique Truck Wrap Designed and project managed installation.

Designed and project managed installation.

Branding

Branded Marketing Giveaway Bookmarks - Designed and produced.

Consumables Shop Install A strategic blend of paint, branding, wall wraps, cooler graphics, and fixture wayfinding signage transformed this consumable space into a distinct shop within the existing store.

Way Finding + Re-merchandising Test Added Sintra, channeled sign boxes creating a faux soffit to provide way finding in addition to the fixture toppers. Refocused merchandising strategy into category versus collections. This made re-stocking easier for the employees because they didn’t have to worry about making the displays “pretty”.

WTLV Kids Shop Branding In addition to adding the consumables shop and way finding, I also added a kids shop with contrasting the compatible graphics reflecting the WTLV branding and colors.

In one location, the candy department was on the second level. I created a playful entry using M&M stair graphics that led customers up to the space.

LVGP Window Wrap Dimensional presentation with dynamic digital, and exterior window wrap featuring rainbow mylar accents.

I led the remodel of the new WHSmith North America office in Las Vegas. To bring in a mid-century modern feel and reflect the states where the brand operates, I designed a series of vintage postcard graphics used as framed art and conference room wall wraps

In addition to the framed postcard series, I used the opportunity to integrate the company’s tagline across a large feature wall, turning it into a graphic focal point rather than a blank surface.

Miracle Flights In-Store Marketing Art direction for in-store collateral supporting an amazing charity.

Miracle Flights "Miles the Bear" Displayer - My design intent was to have a vintage flair using a not so typical substrate. I wanted this displayer to have a premium feel without being too costly. The assembly is dimensional, with the pop-out logo and backer featuring intentional white masking under specific areas like the plane and the logo. The tower allows Miles to sit in the plane while telling the Miracle Flights story.

Miracle Flights "Miles the Bear" Displayer In-store activation

Fashion Sale Window Classic 1980’s style sale window using printed T-shirt on forms with sale jeans and evergreen sale marketing.

Cut Vinyl Traffic Driver Install Keeping with the brand colors, this execution was to drive traffic into a new store location with light traffic. Viewable and readable from across the street. The location went from $4k a day to over $10k a day the first weekend of installation.

Designed and produced a semi-permanent corrugated arch tower for windows and larger stores to highlight the sports department.

Easter Hype Table Dimensional Marketing - Simple and inexpensive way to create impact on large table presentations. This was used in a few large airport locations featuring seasonal candy and gifts.

2015 Kids Department Expansion 4-way Shrouds at Academy Sports + Outdoors - I needed to develop a new sign vehicle to make a bigger impact visually and keep it separate from the usual 11x14 price sign cards. These two sided shrouds, placed over the standard metal sign holders gave me the punch I needed to communicate the message in such a large department.

2015 Kids Department Expansion Floor Sign at Academy Sports + Outdoors - A temporary floor standing sign complimented the 4-way rack shrouds and again provided the extra punch I couldn't get from the standard meal sign holder. It also freed up a standard sign holder to utilize for other promotions.

2015 Summer Campaign - Academy Sports + Outdoors
I developed bulk stack price boxes to pull the campaign throughout the store. They served the same function as acrylic sign holders but provided stronger visual impact. Side cards and toppers were utilized to call out multiple holidays. This approach kept the campaign cohesive throughout the 60k sq. ft. store.

2015 Summer Campaign - Academy Sports + Outdoors
This image highlights the racetrack grid toppers featuring the "Mom" inserts for the additional yet flexible call out. This approach saved quite a bit of money by printing less signs.

2015 Summer Campaign - Academy Sports + Outdoors
Price and item 11x14 card pulling the campaign through the departments.

Marketing + Merchandising
esting a promotional and category driven storefront statement utilizing oversized marketing, pointed messaging and organized product presentation.

Marketing + Merchandising

Marketing + Merchandising - The sign holder, mannequin and product is positioned to deter theft and keep people from sitting on the sign platform yet keeping the presentation intentional.

Barricade Wrap - Designed, provided production art and coordinated install.

Photography/Retouching Direction & Management

Art Direction - Print Production

Swisher Fruit Flavored Cigar Campaign - Conceptualized and directed design and photography to quickly send the message of new fruit flavored cigars yet keeping with the Swisher Sweets brand recognition.

Photography/Retouching Direction & Management

Art Direction - Print Production

Die-cut and embossed shelf dangler

Photography/Retouching Direction & Management

Art Direction - Print Production

Art Direction - Window Trim Design Custom product paintings designed for Sterling Jewelers Spring campaign window trim. Each piece was printed on a canvas board and placed in the window using an easel, while completing the look with paint tubes and artist brushes.

Sundry/Logo Shop at Forum Shops - Designed cooler wall graphics to create product branding with visual interest and to complete the environmental design. Coordinated production and install.