I build and guide brand expression across the full retail experience. From concept to execution, every touchpoint is considered, aligned, and designed to support how the brand shows up in-store.
This includes visual identity, campaign direction, and the development of in-store marketing across both print and digital. The goal is consistency, clarity, and a point of view that carries from signage to screen.
LICK - Fusion Bar Flavor Images
Developed concept and directed retouching to show the fusion of each flavored candy bar. Pictures are quickly recognizable versus reading text. The fusion images created the whole look and feel of the packaging and uniquely told the flavor story.
LICK Fusion Bar Finished Packaging
Packaging was designed to coordinate when merchandised in a row for maximum impact. The use of color for each package reinforces the flavor image.
Logo Design & Branding
Boutique Truck Wrap
Designed and project managed installation.
Boutique Truck Wrap
Designed and project managed installation.
Branding
Branded Marketing Giveaway Bookmarks
Designed and produced.
Social Media Post
Designed both static and animated versions for social media, with the design carried consistently across the website and all customer-facing touchpoints for Black Friday.
Consumables Shop Install
A strategic blend of paint, branding, wall wraps, cooler graphics, and fixture wayfinding signage transformed this consumable space into a distinct shop within the existing store.
Way Finding + Re-merchandising Test
Added Sintra, channeled sign boxes creating a faux soffit to provide way finding in addition to the fixture toppers. Refocused merchandising strategy into category versus collections. This made re-stocking easier for the employees because they didn’t have to worry about making the displays “pretty”.
WTLV Kids Shop Branding
In addition to adding the consumables shop and way finding, I also added a kids shop with contrasting the compatible graphics reflecting the WTLV branding and colors.
LVGP Window Wrap
Dimensional presentation with dynamic digital, and exterior window wrap featuring rainbow mylar accents.
Miracle Flights In-Store Marketing
Art direction for in-store collateral supporting an amazing charity
Miracle Flights "Miles the Bear" Displayer
My design intent was to have a vintage flair using a not so typical substrate. I wanted this displayer to have a premium feel without being too costly. The assembly is dimensional, with the pop-out logo and backer featuring intentional white masking under specific areas like the plane and the logo. The tower allows Miles to sit in the plane while telling the Miracle Flights story.
Miracle Flights "Miles the Bear" Displayer In-store activation
In-store activation
Fashion Sale Window
Classic 1980’s style sale window using printed T-shirt on forms with sale jeans and evergreen sale marketing.
Cut Vinyl Traffic Driver Install
Keeping with the brand colors, this execution was to drive traffic into a new store location with light traffic. Viewable and readable from across the street. The location went from $4k a day to over $10k a day the first weekend of installation.
Marketing + Merchandising
Sports shop-n-shop dimensional marketing.
Easter Hype Table Dimensional Marketing
Simple and inexpensive way to create impact on large table presentations. This was used in a few large airport locations featuring seasonal candy and gifts.
2015 Kids Department Expansion 4-way Shrouds - Academy Sports + Outdoors
I needed to develop a new sign vehicle to make a bigger impact visually and keep it separate from the usual 11x14 price sign cards. These two sided shrouds, placed over the standard metal sign holders gave me the punch I needed to communicate the message in such a large department. While being a completely different design, the kids signage worked well visually in conjunction with the seasonal campaign without causing too much sign pollution.
2015 Kids Department Expansion Floor Sign - Academy Sports + Outdoors
A temporary floor standing sign complimented the 4-way rack shrouds and again provided the extra punch I couldn't get from the standard meal sign holder. It also freed up a standard sign holder to utilize for other promotions.
2015 Summer Campaign - Academy Sports + Outdoors
For larger campaigns I developed bulk stack price boxes to pull the campaign through the racetrack. They served the same function as the regular acrylic sign holders but gave the visual impact I was looking for. Side cards and toppers were utilized throughout the store to call out Mother's Day, Father's Day and July 4th holidays. This approach kept the campaign cohesive throughout the 60,000 sq. ft. store.
2015 Summer Campaign - Academy Sports + Outdoors
This image highlights the racetrack grid toppers featuring the "Mom" inserts for the additional yet flexible call out. This approach saved quite a bit of money by printing less signs.
2015 Summer Campaign - Academy Sports + Outdoors
Price and item 11x14 card pulling the campaign through the departments.
Marketing + Merchandising
Testing a promotional and category driven storefront statement utilizing oversized marketing, pointed messaging and organized product presentation.
Marketing + Merchandising
Marketing + Merchandising
The sign holder, mannequin and product is positioned to deter theft and keep people from sitting on the sign platform yet keeping the presentation intentional.
Barricade Wrap - Forum Shops, Las Vegas
I designed, provided production art and coordinated install.
Photography/Retouching Direction & Management
Photography/Retouching Direction & Management
Art Direction - Print Production
Swisher Fruit Flavored Cigar Campaign
Conceptualized and directed design and photography to quickly send the message of new fruit flavored cigars yet keeping with the Swisher Sweets brand recognition.
Photography/Retouching Direction & Management
Art Direction - Print Production
Photography/Retouching Direction & Management
Art Direction - Print Production
Art Direction - Window Trim Design
Custom product paintings designed for Sterling Jewelers Spring campaign window trim. Each piece was printed on a canvas board and placed in the window using an easel, while completing the look with paint tubes and artist brushes.
Sundry/Logo Shop - Valet @ Forum Shops, LV
Designed cooler wall graphics to create product branding with visual interest and to complete the environmental design. Coordinated production and install.
Bella Scarpa Shoe Boutique Branding & Art Direction
Art direction, design, development and purchase of the storefront sign, shopping bags and custom made store interior wallpaper.