Mannequin moments and feature merchandising

A cost-effective cosmetic refresh to transform the space into a compelling shop-in-shop experience. Elevate the brand presentation with strategic updates, including fresh paint, enhanced lighting, mannequins, curated fixtures, and SEG frames/graphics for a cohesive and impactful visual identity.

New mannequins, lighting, fixtures, branding, marketing and digital to complete the shop-in-shop.

The front of this column faced the store but lacked visual appeal, so I directed my design team to introduce a playful product display featuring hats and custom-made hands mounted to the wall. These hands not only add a unique, eye-catching element but also serve a functional purpose; whether left empty as sculptural accents or used to showcase a few hats. This creative touch enhances both aesthetics and engagement within the space.

The thoughtful addition of area rugs, intentional fixture clustering, new mannequins, and curated props transformed a once flat, fixture-dense space into a more dynamic and engaging environment. Strategically placing mannequins on tables and throughout the store added depth, broke up the monotony, and created visually compelling moments that enhanced the overall shopping experience.

Mood board/vision page from the creative deck I developed for concept approval in order to reflect my overall vision of the retail space.

Rock & Brews prototype rock & roll swag store. I designed the fixtures and cashwrap to look like real roadie gear boxes yet keeping them functional. I kept the overall store/fixture design and merchandising uncluttered and simple to reflect the clean look of the Rock & Brews restaurants.

Memorabilia rotunda and secondary entrance presentation.

The pictures don't do the mannequin finish justice. They are red glitter to match the old school red glitter bass drum wraps. I wanted a punch of red throughout the store to coincide with the R&B Logo.

This floor plan was used for initial store set and denotes product category and fixture placement overview.

The "Core" stores are a custom, higher end souvenir, logo and sundry shops. I fused the fashion & souvenir merchandising concepts together, utilizing only tables for floor fixtures to create a menagerie of product presented in multiple vessels placed haphazardly. The introduction of the bamboo, sand and seagrass elements soften the coldness of the blue and steel as well as invoke a relaxing spa-like environment suitable for an oceanside resort.

Cattywampus merchandising with fun vessels to encourage searching and the excitement of discovery for the consumer.

What a fun project! This pop-up shop was constructed with 4 x 10 shipping pallets and utilizes Ikea lighting and furniture. This approach kept build costs very low considering the square footage. Cost was roughly $10 sq. ft. not including the lighted channel and halo signs used for other projects.

I designed this booth re-using the pallets from my previous design which featured more clothing. In this particular design, I needed to feature/merchandise only caps and sunglasses, both small items. I used a combination of custom made, free-standing sunglass cases, cube shelves and the small version of the vending machines.

The president of BEX wanted to create a chill meeting environment to record videos and perform podcasts in addition to featuring product.

I could not fully remodel the leased space so I installed a portable museum wall to block off the office doors and installed a barn door to close off the open entrance to the back. A little bit of paint and a huge mural set the brand tone. I then sectioned the space into 3 chill areas for meetings and accessorized with BEX signage, fixtures and product.

Planogram provided to Landmark Mercantile in order to set up/install their BEX shop-in-shop.

Sunglass planogram provided to Landmark Mercantile in order to set up/install their BEX shop-in-shop.

This is a smaller version of the pop-up shop only featuring single samples of product in the annual catalog. NOTE: I did not merchandise this booth...don't look too close!

This location lacked a dynamic presentation at the storefront. I came in with simple risers and forms to block the view under the table and create the drama to draw interest. In addition I added capacity by placing a spinner at the storefront.

This image shows the flexibility of a permanent kiosk and how a basic shell can be transformed into any brand. Featured here is a version of the LICK boutique.

​Also known as a "kiosk", 5 of these mini boutiques were designed with a contemporary minimalist concept in mind, but still feel like a store you can step into. They were add-on retail spaces to an existing bridge/walkway to coincide with the remodel of the resort.

​These fixtures were a unique challenge. I needed to compliment the hotel furnishings and environment by making the fixtures look like furniture. They had to be functional, flexible and lockable. After an aggressive 12 week design and build process, the millwork team and I successfully opened the store on time in conjunction with the hotel remodel.

The ​lockable armoire with glass doors can house shelves, face outs and jet rail to accommodate a changing product assortment.

Women's Accessories & Lingerie prototype store designed with a vintage dressing room or boudoir in mind, combined with a contemporary edge.

This higher end women's boutique was designed to be trendy and hip but but with a modern sophistication that attracts women of all ages. The splashes of teal accents combined with chrome fixtures and the neutrals of black, white and gray create a calming environment in contrast to the loud club music you hear throughout the store.

​New store construction and prototype design for a Men's Boutique. Features warm Plyboo finishes and gunmetal & cement fixtures creating a warm, masculine and trendy environment.

Full remodel of a contemporary women's boutique.

District Market - BWI Airport

​Full remodel of a Las Vegas souvenir store

WTLV - Excalibur, Las Vegas

Plush destination with shelf divider system for organization plus the installation of Sintra header box channel creating a faux soffit effect.

Full remodel of a Souvenir, Gift and Sundry store.

Vison page from the creative deck detailing exterior signs and egress door concepts.

Completed install of exterior sign concept as detailed on the vision board.

Egress door in a weathered "Stage Door" concept. The artchitect originally spec'd this door to be glass. Considering the rock and roll theme, a cheeky stage door completed the look of the store exterior and was still functional for fire code.

Borgata & Co. Sign Design & Installation