Mood board/vision page from the creative deck I developed for concept approval in order to reflect my overall vision of the retail space.

Rock & Brews prototype rock & roll swag store. I designed the fixtures and cashwrap to look like real roadie gear boxes yet keeping them functional. I kept the overall store/fixture design and merchandising uncluttered and simple to reflect the clean look of the Rock & Brews restaurants.

Memorabilia rotunda and secondary entrance presentation.

The pictures don't do the mannequin finish justice. They are red glitter to match the old school red glitter bass drum wraps. I wanted a punch of red throughout the store to coincide with the R&B Logo.

This floor plan was used for initial store set and denotes product category and fixture placement overview.

Simple and inexpensive cosmetic refresh by adding paint, light fixtures, mannequins, fixtures and SEG frame/graphics to reinforce the brand presentation.

New mannequins, lighting, fixtures, branding, marketing and digital.

This location lacked a dynamic presentation at the storefront. I came in with simple risers and forms to block the view under the table and create the drama to draw interest. In addition I added capacity by placing a spinner at the storefront.

The "Core" stores are a custom, higher end souvenir, logo and sundry shops. I fused the fashion & souvenir merchandising concepts together, utilizing only tables for floor fixtures to create a menagerie of product presented in multiple vessels placed haphazardly. The introduction of the bamboo, sand and seagrass elements soften the coldness of the blue and steel as well as invoke a relaxing spa-like environment suitable for an oceanside resort.

Mannequin moments and feature merchandising

Cattywampus merchandising with fun vessels to encourage searching and the excitement of discovery for the consumer.

What a fun project! This pop-up shop was constructed with 4 x 10 shipping pallets and utilizes Ikea lighting and furniture. This approach kept build costs very low considering the square footage. Cost was roughly $10 sq. ft. not including the lighted channel and halo signs used for other projects.

I designed this booth re-using the pallets from my previous design which featured more clothing. In this particular design, I needed to feature/merchandise only caps and sunglasses, both small items. I used a combination of custom made, free-standing sunglass cases, cube shelves and the small version of the vending machines.

The president of BEX wanted to create a chill meeting environment to record videos and perform podcasts in addition to featuring product.

I could not fully remodel the leased space so I installed a portable museum wall to block off the office doors and installed a barn door to close off the open entrance to the back. A little bit of paint and a huge mural set the brand tone. I then sectioned the space into 3 chill areas for meetings and accessorized with BEX signage, fixtures and product.

Planogram provided to Landmark Mercantile in order to set up/install their BEX shop-in-shop.

Sunglass planogram provided to Landmark Mercantile in order to set up/install their BEX shop-in-shop.

This is a smaller version of the pop-up shop only featuring single samples of product in the 2018 catalog. NOTE: I did not merchandise this booth...don't look too close!

District Market - BWI Airport

Women's Accessories & Lingerie prototype store designed with a vintage dressing room or boudoir in mind, combined with a contemporary edge.

This higher end women's boutique was designed to be trendy and hip but but with a modern sophistication that attracts women of all ages. The splashes of teal accents combined with chrome fixtures and the neutrals of black, white and gray create a calming environment in contrast to the loud club music you hear throughout the store.

Per the properties request, we built this version of Carina using accents of plum versus the trendy teal. The color change made for a more sophisticated feel complimentary to the Borgata Hotel environment.

​Full remodel of a Las Vegas souvenir store

WTLV - Excalibur, Las Vegas

​New store construction and prototype design for a Men's Boutique. Features warm Plyboo finishes and gunmetal & cement fixtures creating a warm, masculine and trendy environment.

​These fixtures were a unique challenge. I needed to compliment the hotel furnishings and environment by making the fixtures look like furniture. They had to be functional, flexible and lockable. After an aggressive 12 week design and build process, the millwork team and I successfully opened the store on time in conjunction with the hotel remodel.

The ​lockable armoire with glass doors can house shelves, face outs and jet rail to accommodate a changing product assortment.

Full remodel of a contemporary women's boutique.

Plush destination with shelf divider tracking the installation of Sintra header box channel creating a faux soffit effect.

Full remodel of a Souvenir, Gift and Sundry store.

​Also known as a "kiosk", 5 of these mini boutiques were designed with a contemporary minimalist concept in mind, but still feel like a store you can step into. They were add-on retail spaces to an existing bridge/walkway to coincide with the remodel of the resort.

This image shows the flexibility of a permanent kiosk and how a basic shell can be transformed into any brand. Featured here is a version of the LICK boutique.

Vison page from the creative deck detailing exterior signs and egress door concepts.

Completed install of exterior sign concept as detailed on the vision board.

Egress door in a weathered "Stage Door" concept. The artchitect originally spec'd this door to be glass. Considering the rock and roll theme, a cheeky stage door completed the look of the store exterior and was still functional for fire code.

Borgata & Co. Sign Design & Installation